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For my first post, I decided I would show you all the process I went through to create my personal identity. Above you will see just a small fraction of the hundreds of thumbnails and sketches I made while creating my logo. I started this project last fall and ultimately ended up with this design below.
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I wasn't ever entirely satisfied with this identity. I feel like it is successful and designed, but it didn't really represent me like I wanted it to. So in January when I started putting my portfolio together, I took on the task of redesigning my personal identity. I ended up going back to thumbnail sketches. I again sketched pages of ideas. I then started playing with some of the sketches I liked with different fonts.
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After playing with a lot of different options, I ended up choosing a combinations of blues. This color scheme made the logo feel a lot more like a "design" logo. It's funny how colors can completely change to concept of the logo. I also felt like the blues fit my personal characteristics better. So here it is:
Next, I created a business system for my identity.
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